Munich Fair

Based in Fafe and with 22 workers, Juvema decided to invest, last June, in your first online store to eliminate waste. «I often have to buy minimums of 18 kilograms of a mesh to use just one kilogram in a sample. So I thought instead of selling this stock at a low price, I could take this surplus, take it to the dyehouse, give it new finishes and make pieces to sell them to the end customer», explains administrator Augusto Sousa to Portugal Têxtil.

he garments bear the Juvema label and can be purchased for relatively affordable prices. «We will not have large quantities and it will be difficult to find identical pieces. They will be almost exclusive», he stresses.

Present in the global market since its foundation in 1987, Juvema realized early on the importance to participate in international fairs and was gradually making its presence felt in several fairs international, Being present at Première Vision, Paris, Munich FabricStart and FrankfurtApparel sourcingin fashion, in Germany, with the objective of attracting new customers and giving to know your product.

With an export rate of around 98%, Juvema has a list of heavy customers in several countries such as, Germany, Spain, Switzerland and France.

Although it is dedicated to all types of clothing, the company's core business focuses on the manufacture of high quality polos, with noble blends such as silk, cashmere or linen. «We are a company dedicated to working on a small scale, not for large groups, with the possibility of running from 100 pieces» emphasizes the administrator of Juvema.

2020 was a difficult year given the global pandemic situation. «We had many canceled orders and we had to enter a Partial layoff », laments Augusto Sousa who saw the company register a a drop in turnover of around 25%, . However, the administrator plans to close the current exercise with a significant increase, even "because I had no idea of so much post-holiday workflow."